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The Saff Cohort

The person behind the post.

We film a founder's real quarter and tell the story behind the brand. Three founders each quarter. Six episodes.

Apply

Founders only show you

the finish line.

Never the email

at 3am.

Never the walk home

after Fajr.

This is the

part they don't post.

The Saff Cohort

Founders, from the inside.

The problem

Building has never been easier.

Distribution has never been harder.

Great products don't lose. Unknown founders do.

As they are

Founders are rarely shown as they are.

A mosque in Amsterdam at dusk.
Early mornings
Reading before the day starts.
Before the day
Coffee before sunrise.
The first coffee
A departures board at Schiphol.
Schiphol, 14 Oct
Adriaan Brouwer at his desk.
Adriaan BrouwerFounder 01 · Homeostasis VC
New YorkEp 02 · Coming soon
صَفّ · Saff means a row

Every quarter, three more take their place.

Founder 01
Seat 1 of 3
Seat 2 of 3
Seat 3 of 3
Hover the row
What you get

A season.

A season is 6 documentary episodes about you, filmed across one quarter.

  • EpisodesSix
  • Released onThe Saff channel
  • IntroductionsThe Saff Network
  • Your time40 min a week
  • CostFree
Two ways in

The Saff channel isn't for sale.

Saff CohortOur mission
Saff StudioPaid service
For
Founders
Companies
Season
6 episodes
6 episodes
Saff channel
Released on Saff
Not included
Price
Free
£5,000
Access
3 a quarter, by application
Any time

Studio keeps the cohort free. Paying never buys a seat.

How it works

You build. We tell the story.

About 40 minutes a week from you.

Monday

Your questions

Monday

Your shot list

All week

You film

Friday

You upload

Then

We do the rest

Applications close

30 November

Three founders. One quarter.

Apply
Questions

Before you apply.

Is it really free?

Yes. Companies pay £5,000 for the same season through Saff Studio. The cohort is our mission, and Studio funds it.

Can I pay to be on the Saff channel?

No. The channel is for the cohort, chosen for the story.

Who can apply?

Muslim founders building a company, anywhere, with something real happening in the next three months. Saff Studio is open to every company.

How much time does it take?

About 40 minutes a week. We do everything else.

What stays private?

You approve every episode. Anything you mark private stays off screen.

What if I'm not chosen?

You can apply again next quarter.

Next · Episode 03

You.

Applications close 30 November.

Apply to the cohort